Tag Archives: buzzworthy

WOM Tip #181: Point out the little details that make you different

If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…

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WOM Tip #180: If you’re going to have rules, make them worth talking about

We all have to have rules, but is anyone talking about yours? If your rules are unavoidable and are leaving people grumpy, look for ways to make them interesting, fun, and buzzworthy. That’s what ad agency Partners + Napier did with their reserved parking spot signs by using passive aggressive sarcasm instead of the usual…

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The ingredients of a buzzworthy company

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company…

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Video: Brand Autopsy’s John Moore on how to create buzzworthy topics

All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…

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John Moore: How to create buzzworthy topics

9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….

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3-Minute WOM Lesson: The 3 stages of a great word of mouth topics plan

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Topics are what fuel your word of mouth program. They’re the experiences, features, and moments that drive conversations…

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3-Minute WOM Lesson: The fundamentals of being buzzworthy

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive…

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