Word of Mouth Tip #163: The more you explain, the more your fans feel connected

When you open up and take people behind the curtain, a few things happen:

  • They trust you more, because you’re not afraid to take them behind the scenes.
  • They criticize less, because they understand more.
  • They offer more ideas, because they see more opportunities to help.

The best part? This is pretty easy to do.

If you’ve got a blog, you’ve already got a great platform. Just dedicate a few posts now and then to some candid explanations of what you’re building, how it’s going, and some of the thinking that’s going into it.

37signals is great at this. Recently, they published an entire internal thread between their designers talking about the design of their update to Basecamp.

And what happened? Dozens of great comments poured in with ideas and support.

What are you building? Why not share an early look with fans?

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