Tag Archives: stories

Video: How Cabela's joined their customers' conversations in social media

According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…

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How to sell ideas like Gladwell

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Whether you agree with his conclusions or not, Malcolm Gladwell has certainly…

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Video: How Keurig uses social media to spark word of mouth

Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…

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The difference between an “everyday” company and a “beloved” company

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The decisions we make tell a story to customers, employees, and the marketplace about how much we’re thinking about…

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What Mariano Rivera can teach you about social marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. See the original post this is adapted from and more like it on his blog. Baseball fans know Mariano Rivera as perhaps the greatest relief pitcher of all-time. This year marks his final season and, like many greats before him, he…

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Video: Brand Autopsy’s John Moore on how to create buzzworthy topics

All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…

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How myths can inspire community members

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Myths are stories, but with a critical difference. They have symbolic importance. They embody what the community is all about: its purpose, its beliefs, and its actions. Regular stories that relate things like events and achievements…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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