How free water generated word of mouth

…and shouldn't water be free anyways?BroganSheratonWater

The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower.

But what inspired him to blog about the experience? The free water. Check out his pic to the right:

It's a bit blurry, but the copy reads:

It's Water. Of course it's free at Four Points.

The Lesson: In what simple way can you be generous that will get people talking?

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