Tag Archives: word of mouth marketing
Case Studies May 20, 2009

WOM lessons from the 2009 NRA Show: Take their picture

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Supergenius example #1: Sani Professional The Sani Professional booth – a company that sells cleaning products and solutions to restaurants – had a bunch of guys walking around dressed up as giant germs and holding signs pointing people to a special micro-site. Not only were the germs themselves worth a picture, but everyone was getting…

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newsletter May 19, 2009

Issue #132: Word of mouth for your service company

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Service companies have just as many fans and word of mouth potential as anyone else. Help them…

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Events May 17, 2009

BMA BtoB WOM Mini-Course; June 10, Chicago

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As part of the BMA’s 2009 Annual Conference, Andy Sernovitz — GasPedal CEO and author of Word of Mouth Marketing: How Smart Companies Get People Talking — will be giving a pre-conference BtoB word of mouth mini-course from 8 AM – 11 AM on Wednesday, June 10 here in Chicago. If you’ve been interested in…

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newsletter May 12, 2009

Issue #131: 3 tips to create more WOM for your newsletter

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A newsletter is a great way to communicate with your fans. Help them bring in new readers…

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newsletter May 5, 2009

Issue #130: How to rally your fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to…

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WOM Research April 29, 2009

Word of mouth research: Social media spending outpacing other interactive channels

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Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014 – that’s a compound annual growth rate (CAGR) of 34% – according to a forecast from Forrester Research released last week. Other findings include: At 27%, mobile marketing will be the second-fastest-growing budget item At 17% CAGR…

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newsletter April 28, 2009

Issue #129: 3 tests for your word of mouth topic

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Before you run with your new topic, you can use these simple methods to test it: 1>…

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Case Studies April 27, 2009

How a software maker included a bunch of tools for talking right in the box

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Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box: Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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