WOM lessons from the 2009 NRA Show: Take their picture


Supergenius example #1: Sani Professional

The Sani Professional booth – a company that sells cleaning products and solutions to restaurants – had a bunch of guys walking around dressed up as giant germs and holding signs pointing people to a special micro-site.

Not only were the germs themselves worth a picture, but everyone was getting their picture taken with the germs because the Sani Professional booth had extra staff on hand helping take the photos.

The Lesson: Give people something worth taking a picture with at your booth. And when you do, help make sure they’re in the photo – they’ll be much more likely to show it to friends.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

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