New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…
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How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months
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Don’t wait for word of mouth
What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…
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Word of Mouth Tip 114: Ask fans to help make your stuff better
Ask your fans for their input, advice, opinions, preferences, feedback, and ideas. Not only will you learn something, you’ll also make them feel important. When the brands we love ask for our help, we feel valued and we tell people about it. Potbelly is great at this — they’re always inviting fans to try new…
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Live coverage recap from yesterday’s Word of Mouth Crash Course
The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve…
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Welcome to the Word of Mouth Crash Course
8:30 — Kurt Vanderah welcomes the crowd to the Word of Mouth Crash Course. 8:32 — Coach Kurt takes the stage. 8:33 — 8: 36 — Kurt goes over where all the rooms are and the agenda of the day. 8:37 — The Keynote will be given by Colleen Barrett – President Emeritus of Southwest Airlines…
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How to earn referrals by earning trust
This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. Smart Trust generates reciprocity. Counterintuitively, the best way to get trust is to give it. When we give trust to…
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