[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A big challenge for word of mouth marketers is familiarity. As much as a longtime customer may love you, they’re not as likely to talk….
Tag Archives: talkers
The Talker Profile Worksheet
Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.
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Jake McKee: How to work with influential talkers
9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
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Video: How to work with influential talkers
Ant’s Eye View’s Jake McKee walks us through how to identify, reach out to, and inspire influencers to talk about you.
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Word of Mouth Tip #107: Your best talkers aren’t always your best customers
Great talkers aren’t necessarily big spenders or loyal customers. Take 15 minutes today to try this: Look for a group of talkers who have never spent a dime with you. They’re journalists, analysts, doctors, teachers, mechanics, bartenders, barbers, plumbers, waiters — they’re people who talk to your customers every day. How a word of mouth…
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