This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. #Client. How often are you trolling the social media feeds and you see some kind of post about how…
Tag Archives: social media ethics
Blog
July 29, 2015
Disclosure. This is a disclosure.
By Mitch Joel
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Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure
Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…
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Video: Social media success starts with trust, presented by Andy Sernovitz
Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…
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Blog
March 13, 2013
New FTC updates on social media disclosure laws
This post was originally published by WordofMouth.org CEO Andy Sernovitz on his blog, Damn, I Wish I’d Thought of That!. The FTC just released an update to their “.com Disclosures” guide — the biggest update on social media disclosure laws since the 2009 update to their Guides Concerning the Use of Endorsements and Testimonials in Advertising, and the first…
Video: 3 big questions all disclosures should answer
Word of mouth and social media rely on a mutual trust between the marketer and their customers. If people don’t trust you, they won’t share your message, they won’t represent you, and they won’t be willing to recommend you to a friend. And not only is being trustworthy a good marketing idea, it’s the law….
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Video: Andy Sernovitz on how to stay ethical and out of trouble
Ethics is the foundation of word of mouth and social media success — because no one is going to share your message if they don’t trust you and respect you. Just as important: It’s the law. Government agencies are enforcing disclosure rules — if bloggers don’t catch you first. It’s up to you to learn…
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The Disclosure Best Practices Toolkit
This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.
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Live from BlogWell
May 5, 2010
GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you. This travels far and wide. It makes you a social media success. It is not something you do later –…
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