This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in creating loyalty is belonging. I would argue that the main ingredients of a successful community all create a…
Tag Archives: community
How you know when you’ve created a successful community
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The fan vs. follower vs. community checklist
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Fan, follower, or community member? In the past, I’ve interviewed people about whether they are enabling real community. Most of them have been in the commercial arena. Many of them want to create communities around their…
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Purpose: The fundamental ingredient of all successful communities
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…
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Case Study: Threadless
2:10 — Cale Johnson introduces Threadless‘ CMO, Cam Balzer. 2:11 — Will take us through the key drivers that have brought success — create products that people like to wear, products that become icebreakers. 2:12 — When you involve a community in creating your products, awesome things happen. A global community of designers submit designs…
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Spike Jones: How to create a fan community
10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 — Just because you throw up a site or get some likes on Facebook doesn’t mean you have…
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How to create a fan community, presented by Spike Jones
A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who…
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