The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day.
And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve got great live coverage from the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.
Introduction to Word of Mouth Crash Course
- Welcome to Word of Mouth Crash Course — with WordofMouth.org’s Kurt Vanderah
Opening keynote
- Love or Marketing? How Word of Mouth Will Save Your Brand — with WordofMouth.org’s Andy Sernovitz
How-to classes
- How to create word of mouth on zero budget — with Freshbooks’ Saul Colt
- How to create buzzworthy topics — with Brand Autopsy’s John Moore
- How to work with influential talkers — with Ant’s Eye View’s Jake McKee
- How to create a fan community — with WCG’s Spike Jones
- How to be amazing in social media — with Likeable Media’s Dave Kerpen
- How to get people talking offline — with Brains On Fire’s Geno Church
- How to measure word of mouth — with MotiveQuest’s David Rabjohns
- How to deal with negative word of mouth — with Edelman PR’s Rick Murray
- How to join conversations about your brand — with Dell’s Jason Duty
- How to inspire word of mouth with customer service — with Rackspace’s Rob La Gesse
- How to get great reviews — with Bazaarvoice’s Ian Strain-Seymour
- How to stay ethical and out of trouble — with WordofMouth.org’s Andy Sernovitz
Afternoon keynote
- Lead with LUV — with author of “Lead with LUV: A Different Way to Create Real Success” and Southwest Airlines President Emeritus, Colleen Barrett
Real-world case studies
- Maker’s Mark — with Doe-Anderson’s Todd Spencer
- Movember — with Movember’s Kory Klem
- Discovery Communications’ Cake Boss — with Discovery Communications’ Kristen Variola
- Boeing — with Boeing’s Todd Blecher
- Louisville Slugger — with imc2’s Mark McKinney
- Costco — with Costco’s Robin Ross
- Don’t Mess With Texas — with GSD&M’s Tim McClure
- Threadless — with Threadless’s Cam Balzer
- Noodles & Compay — with Noodles & Company’s Nick Filler
- WindsorONE — with WindsorONE’s Craig Flynn, Brian Bunt, and Emily Albinski
- Headsets.com — with Headsets.com’s Mike Faith
- Domino’s — with Domino’s Ramon De Leon
