Sometimes the people that will talk about you the most aren’t the ones buying your stuff, but they’re still great advocates for your brand. These people are called your talkers and for Raytheon, they’re people like military families, veterans, aviation enthusiasts, and staffers — not the military generals actually signing the contract. That’s why, when…
Tag Archives: live coverage
Video: How Raytheon got people talking about one of their top secret events
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Live coverage recap from yesterday’s Word of Mouth Crash Course
The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve…
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Follow tomorrow’s live coverage of the Word of Mouth Crash Course
A big hello from all of us here at WordofMouth.org as we prep for tomorrow’s Word of Mouth Crash Course: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled about all the other…
