First chapter of Jeffrey Rohrs' "AUDIENCE"It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages.

And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences.

In this first chapter of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, Jeffrey Rohrs defines proprietary audiences (seekers, amplifiers, and joiners) and explains why they should be treated like any other valuable business asset.

He also shares real world examples from:

  • Bruce Springsteen: Why even The Boss says earning and keeping audiences is hard
  • Netflix: What happens when audiences are viewed as assets
  • Actor and comedian Joel McHale: Why keeping these audiences is about keeping up a healthy energy level in social media

Fill out this form and we’ll send it straight to your inbox.

We will never, ever release your email. (Privacy Policy)


Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More