Tag Archives: subscribers
Blog, Downloads November 22, 2013

The first chapter of Jeffrey Rohrs’ “AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers”

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It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages. And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences. In this…

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Blog June 20, 2013

It’s the little things

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. You sometimes pick up a gem of an idea… and the…

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Case Studies July 1, 2009

How a taco chain reaches 80,000 fans every month, for free

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California Tortilla — a small, 37-unit Mexican restaurant chain — reaches 80,000 fans through a simple newsletter published about once a month (and actually, the latest edition suggests subscriber numbers are closer to 100,000). The publication is funny, easy to share, and everyone who signs up gets a free taco. Through the newsletter, Cal Tort (as they call…

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newsletter February 10, 2009

Issue #118: Word of mouth for your blog posts

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Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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