Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal.

For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the unsuccessful applicant.

Photo from Jamie Jones.

Photo from Jamie Jones.

Turns out, the applicant has over 8,000 followers on Twitter and shared the rejection letter they sent him in a tweet. Since then, the letter has been shared in tons of blogs and has nearly 18,000 retweets.

You don’t always have the bandwidth to respond to stuff like this, but sometimes it can really pay off.

Tags: , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More