Tag Archives: coupon

WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

Read More Comments Off on WOM Tip #422: Assist your customers in the “humble brag”

WOM Tip #166: Use small stuff to make big impressions

While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…

Read More Comments Off on WOM Tip #166: Use small stuff to make big impressions

Creating an email-friendly word of mouth coupon

Email-friendly coupons require a few key components, and DSW nails them with this promotion. 1> It's simple, well designed and easy to forward on. 2> You're explicitly encouraged to share this with your friends. 3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for…

Read More Comments Off on Creating an email-friendly word of mouth coupon
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More