Tag Archives: coupon

WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

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WOM Tip #166: Use small stuff to make big impressions

While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…

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Creating an email-friendly word of mouth coupon

Email-friendly coupons require a few key components, and DSW nails them with this promotion. 1> It's simple, well designed and easy to forward on. 2> You're explicitly encouraged to share this with your friends. 3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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