Email-friendly coupons require a few key components, and DSW nails them with this promotion.
1> It's simple, well designed and easy to forward on.
2> You're explicitly encouraged to share this with your friends.
3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for passing it on to you.
The Lesson: Keep your email coupons simple and encourage folks to pass them on.
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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