There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…
WOM Tips
WOM Tip #189: Great demo videos don’t need great actors
Have you seen this viral demo video from NeverWet? This stuff is so water-repellant that you can spray it inside a cardboard box and turn the box into an ice chest. That’s a remarkable product (and having a remarkable product is the first step to making a fantastic demo video). With over 6.2 million views,…
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WOM Tip #161: Join the conversations people are already having
It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals. Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them…
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WOM Tip #182: You’re already making it — why not make it remarkably?
These days, it’s not that unusual for a store to sell something “artisan,” organic, locally grown, or environmentally friendly. But one ice cream shop in LA that has all of these things is standing out for a different reason: Their ice cream is churned by bicycle. The Peddler’s Creamery hires cyclists to peddle a stationary…
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WOM Tip #215: Remarkable thank-you notes amplify positive feedback
After days of working with a helpful Spotify employee on a tricky account issue, Jelena Woehr was so impressed she left them a glowing review. So to thank Jelena for her review, the employee made her a custom playlist. Using song titles, the “Hidden Message” playlist says, “Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps…
WOM Tip #205: More personal = more remarkable
If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the…
WOM Tip #128: Show off your behind-the-scenes work
The Transportation Security Administration has an Instagram account now. And if you’re like most people, you’re asking, “What? Why?” A lot of bloggers and reporters have pointed out that it’s a little weird. After all, the TSA’s using filters usually reserved for desserts or feet at the beach to stylize photos of knives, guns, and…
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