After days of working with a helpful Spotify employee on a tricky account issue, Jelena Woehr was so impressed she left them a glowing review. So to thank Jelena for her review, the employee made her a custom playlist.

Using song titles, the “Hidden Message” playlist says, “Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management.”

WOM Tip Spotify cares

Photo from Adweek.

Because Spotify responded in such a unique (and sharable) way to her kind words, they made her positive word of mouth even more visible to everyone else.

Thanking your customers for their feedback is always a good idea. But you can make the most out of these interactions by making each thank-you note personal and remarkable.

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  1. Monthly Mash and the Customer's Invisible Rules - September 5, 2013

    […] WOM Tip #215: Remarkable Thank-You Notes Amplify Customer Feedback – An incredibly creative and memorable way one customer service rep said thanks! […]

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