WOM Tip #130: Be remarkably useful

There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful.

For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag in each package of their trashcan liners? It lets you know you’re running out of garbage bags so that you’re not surprised when you pull the last one out.

WOM Tip #130 Amazon review simplehuman
WOM Tip #130 trash bag

Photo by Hugo Kessler.

You don’t have to pull off extravagant word of mouth stunts to wow people. For the price of a sticker, Simplehuman creates a better customer experience that people actually talk about — no hidden cameras or surprises necessary.

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