3:50 — Erin McDaniel introduces Movember‘s Digital Strategist, Kory Klem. 3:51 — Movember ~ Changing the Face of Men’s Health. 3:52– In 2003 3o Mo Bros sat around and wondered what happened to the mustache culture. 3:53– In 2004 that same group decided to create Movember, which would bring awareness to men’s health. That first year…
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Joseph is an Austin transplant from the dry desert of New Mexico. He spends countless hours on social networks and enjoys helping businesses grow via social media. Offline he enjoys mountain biking and eating tacos, but eventually those experiences are shared online too.
Case Study: Discovery Communications
2:50 — Erin McDaniel introduces Discovery Communications‘ Social Media Manager, Kristen Variola. 2:51 — Today we are talking about Cake Boss! Cake boss is a fan favorite on TLC, and has been online since 2009. 2:53– Discovery connects with fans on Twitter, Facebook and Pinterest. Facebook is currently the biggest channel with 4.1 million likes. 2:54–…
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Case Study: Domino’s
4:30 — Kurt Vanderah introduces Domino’s Chicago Marketing Mind, Ramon De Leon. 4;32– We start off the talk with video examples great WOW customer content. 4:31 — If you want people to talk about your brand, you need to be prepared to capture and share it online. 4:35– To build incredible WOM you need to WOW…
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Rick Murray: How to deal with negative word of mouth
11:15 — Erin McDaniel introduces Edleman PR‘s President, Rick Murray. 11:16 — Social media gives people the power to say anything, to anyone, at anytime. 11:18– What could spark negative WOM? Something that doesn’t sit well with a follower. Either something you said or something you did. 11:22– How can you minimize the chance that negative…
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John Moore: How to create buzzworthy topics
9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….
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Rob La Gesse: How to inspire word of mouth with customer service
11:55 — Erin McDaniel introduces Rackspace‘s Director of Social Media, Rob La Gesse. 11:56 — How can you help your customers? You have to know who they are. Not their demographic, but who they personally are. 11:59– Find opportunities to WOW your customers. This creates a chance to create a memorable experience that will help spread WOM. 12:02– Example. Rackspace…
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