Tag Archives: coupons

WOM Tip #221: Let your employees give people a reason to party

When a representative from Johnsonville Sausage found out our CEO, Andy, was from Wisconsin and missed Johnsonville Brats, they sent us a hand-written note and dozens of coupons. (Seriously, a ridiculous amount of coupons.) They sent so many coupons for sausage and brats, Andy was inspired to invite the whole office to his house for…

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WOM Tip #217: Give them something they can’t help but share

You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one). But you can extend that sharing even further by getting their friends to actually ask…

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3 ways your storefront can start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got a storefront? Then you’ve got a stage for your word of mouth topic. Give your “Open” sign some company and give people walking…

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Classic word of mouth tools that still work

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word…

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3-Minute WOM Lesson: How to help new customers talk about you

New customers can be powerful talkers. The first-time experience is a great conversation primer, but you shouldn’t rely on that alone to create word of mouth. Your job is to put something in their hands that reminds them, motivates them, and makes them look good. Three great things you can do: 1. Give them a…

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3-Minute WOM Lesson: How to multiply your word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you multiply your word of mouth, you can get more people talking for the same effort. A…

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3-Minute WOM Lesson: Word of mouth tips for retailers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…

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3-Minute WOM Lesson: 3 questions that lead to great word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re just getting started in word of mouth — or if you’re an experienced pro but finding…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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