Tag Archives: rei

3 ways to let your talkers own a piece of your business

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….

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Video: How REI earns advocates with user-generated content

Some companies are afraid of asking their customers to share content with them: What about the legal requirements for using their photos in marketing? What if no one wants to participate? Or worse, what if it’s just no good? According to Lulu Gephart, REI’s Manager of Social and Earned Media, user-generated content is nothing to…

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WOM Tip #206: Workshops are great for word of mouth

The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…

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WOM Tip #195: Teach them something worth sharing

Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone. For…

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How REI drove participation on a local level — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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3-Minute WOM Lesson: Word of mouth tips for retailers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How…

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How REI used Facebook Places to support local charities — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington D.C. or San Francisco to hear brands like USA TODAY, Delta Air Lines, ConAgra Foods, Symantec, SAP, Mattel, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…

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Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2

Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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