WOM Tips

WOM Tip #445: Try the not-so-noisy spaces

People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal…

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WOM Tip #218: Art brings big groups of talkers together

TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…

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WOM Tip #152: Ask people to help you tell your story

Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…

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WOM Tip #221: Let your employees give people a reason to party

When a representative from Johnsonville Sausage found out our CEO, Andy, was from Wisconsin and missed Johnsonville Brats, they sent us a hand-written note and dozens of coupons. (Seriously, a ridiculous amount of coupons.) They sent so many coupons for sausage and brats, Andy was inspired to invite the whole office to his house for…

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WOM Tip #578: Celebrate your customer — not yourself

When most companies have grand opening, they celebrate their store: flags in the parking lot, banners over the door, and billboard announcements. When The Container Store opens a new location, they celebrate their customers. Before The Container Store opens a newly built store, they give their biggest fans the opportunity to become a “Super Fan.”…

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WOM Tip #211: Having a personality is always remarkable

“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…

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WOM Tip #391: Show off your most extreme self

We talk about word of mouth carriers a lot. It’s the type of stuff that’s exciting, easy to talk about, and carries your word of mouth message with it. For example, Motoped, a motorized mountain bike company, created a “Survival Bike.” It looks like the perfect post-apocalyptic getaway vehicle. It’s outfitted with stuff like a…

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WOM Tip #229: Don’t just make it right, make it better

At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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