WOM Tips

WOM Tip #462: Need content inspiration? Just ask for it.

One of the best things you can do for word of mouth is share plenty of content for your fans to pass along. If you’re thinking that’s easier said than done, you’re not alone. Even big, well established companies struggle to come up with content people want to share. You know who has no problem…

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WOM Tip #479: Bold is better

Doing something bold is risky. It makes you vulnerable, and it can get personal — but it also gets noticed. Average marketing is safe, easy, and often ignored. Average is emailing your boss a resignation letter. Bold is writing it in icing on a cake you made for the whole office. That’s what one man…

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WOM Tip #574: There’s always a way to start new conversations — always

We’ve said it before, but it’s worth repeating: “Boring” stuff can earn amazing word of mouth. (In fact, the more boring they are, the more potential you have to make them interesting — because there’s only direction to go from “boring.”) For example, what could get more generic than bottled water? Sure, sometimes it’s from…

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WOM Tip #490: If they love something, set it free

When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans. The best part: He included a transparent PNG file and encouraged them to use the image however they like. Fans who commented on…

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WOM Tip #561: Reward your referrers with something they’ll use

Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…

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WOM Tip #582: Listen for opportunities to make someone’s day — even small ones

Big gestures can earn word of mouth, sure. But so can a lot of little moments. For example, Staples was paying attention when this college student tweeted a question about clipboards. Even though she didn’t use “@Staples” to send the message directly to them, they saw the opportunity and surprised her by sending her a…

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WOM Tip #501: Get someone else to tell your story

Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…

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WOM Tip #489: Just because it’s automated doesn’t mean it can’t be friendly

We get it. You’re busy. You can’t write every customer you meet a personalized note or a special email. Some things have to be automated — and that’s OK. But that doesn’t mean you can’t show a little personality. For example, Tonx, a high-end coffee subscription service (who’s also great at helping their customers spread…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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