Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl.
Now that’s how you get kids interested in records. Give them a great experience, then give them something they can be proud of on a seven-inch single pressed in their school colors.
Multiply the kids in the school’s choir by their parents, teachers, families, and friends, and you’ve got a huge word of mouth story all about Third Man Records.
Where are your talkers with big networks like these? How can you give them something to talk about?
