WOM Tip #230: Even boring products can throw parties

Most mattress stores stick to the usual promotions and sales to get people in the door. But mattress company Casper invited people to something much more remarkable and trendy. Learn how Casper used naps, waffles, and pillowcases to earn word of mouth.

Casper is a mattress company. And aside from being delivered to your house in a relatively small box, there’s nothing really special about these mattresses. But that didn’t stop them from hosting a really cool event.

The Snooze Bar is a temporary venue where Casper lets people take a nap. People book an appointment, check in with a concierge, take a nap, and wake up to gourmet waffles. But they didn’t stop there either. Guests also get a custom “dream print” pillowcase.


And while this may sound like a tech company’s SXSW exhibit, remember that this is an event for mattresses.

You don’t have to have a flashy, cool product to do something creative and fun. How can you give your customers an experience they’ll talk about?


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