We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging.

So GrubHub helps their customers out with a discount for being a great tipper.

GrubHub

GrubHub sends their top tippers a 20-percent discount to share, encouraging them to keep up the generosity — and, as a bonus, to spread the word that they’re generous.

Are you giving your customers bragging rights? How are you helping them spread that message to other people?

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