Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it.
There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc.
But sometimes, your product itself is your best tool. This is especially true when you’ve added special features, when you’ve made a big overhaul, or you’re launching something completely new.
How a word of mouth supergenius does it:
Storenvy prints T-shirts for designers. You draw them up and run your store, they’ll do the printing.
They wanted to show the T-shirt design world that they could print anything (and print it well). So they invited a famous artist to make something amazing — to go wild with a shirt design.
The result was a 10-color (most T-shirts are four or less), individually-numbered piece of art that they printed and sent to 500 shirt designers, band members, and prospective customers.
It would have been easy to simply say they could do it. But it was remarkable to show they could and share it with their biggest fans and talkers.