Tag Archives: design

3 ways to let your talkers own a piece of your business

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People take a lot of ownership in recommending businesses to friends, and they feel personally responsible for whether or not that recommendation works out….

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Don’t forget the packaging!

This is a guest post from WindsorONE’s CEO, Craig Flynn, and Director of Marketing, Brian Bunt. See more posts like this about word of mouth marketing for all types of companies on their blog. Chances are you have attended an industry tradeshow. At these shows you walk around from booth to booth and if you…

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Ask an artist to help you start conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…

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3 newsjacking tips for word of mouth marketers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since Oreo tweeted, “You can still dunk in the dark,” when the lights went out during the 2013 Super Bowl, hijacking news stories for…

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When design meets word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great design isn’t just about making things pretty — it can transform ordinary things into something useful, meaningful, and interesting. It can also inspire…

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Word of Mouth Tip #78: Help talkers show off your best work

Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…

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Word of Mouth Tip #74: Create something amazing and give it away

Word of mouth needs a trigger — something to spark the conversation. Triggers come in all shapes and sizes. Buttons, badges, handouts, cards, T-shirts, artwork, research, lists, or ideas can all ignite word of mouth. And like anything, the more useful, unique, sticky, funky, bubbly, or brilliant the trigger, the more conversation it creates. How a…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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