Word of Mouth Tip #78: Help talkers show off your best work

Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it.

There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc.

But sometimes, your product itself is your best tool. This is especially true when you’ve added special features, when you’ve made a big overhaul, or you’re launching something completely new.

How a word of mouth supergenius does it:

Storenvy prints T-shirts for designers. You draw them up and run your store, they’ll do the printing.

They wanted to show the T-shirt design world that they could print anything (and print it well). So they invited a famous artist to make something amazing — to go wild with a shirt design.

The result was a 10-color (most T-shirts are four or less), individually-numbered piece of art that they printed and sent to 500 shirt designers, band members, and prospective customers.

It would have been easy to simply say they could do it. But it was remarkable to show they could and share it with their biggest fans and talkers.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More