Word of Mouth Tip #105: If you’re going to make an ad, make it worth sharing

When advertising and word of mouth work together, you get what we call the “WOM bump.”

When your ad is so remarkable that people actually want to forward it to a friend, you reach exponentially more people than those you paid to reach. It’s rare – because so few ads are worth sharing – but the payoff makes it worth trying.

Check out the ad below (click to see it full size) and see how many people you tell about this 1995 Grand Am.

And remember: Before you pay to send any ad out into the world, ask yourself, “Would anybody tell a friend?”

 

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