Word of Mouth Geniuses of the Week

  1. MarketingVox
    “Sampling (Instantly!) Boosts Awareness, Purchase Propensity"
    Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link)
  2. Gord Hotchkiss, MediaPost Search Insider
    "Questioning the Power of the Influencer"
    Always providing valuable insight on how word of mouth marketing works, Gord provides a very important lesson here: anyone has the power to convincingly recommend your product to a friend. (link)
  3. Valeria Maltoni, Conversation Agent
    "Thriving on Chaos? Only When You Have Trust"
    Hard to find positive stories about the banking industry these days. What would happen if your industry – or your company – faced a crisis? Valeria does an excellent job listing things we can learn from the current state of affairs. Key lesson: Build trust. (link)
  4. Elizabeth Wilson, Entrepreneur.com
    "How to Manage Your Yelp Reviews"
    Laid out as a ‘how-to’ for one particular review service, there are a lot of valuable tips in here on finding discussions about your product and engaging customers (or detractors) in conversation. (link)
  5. eMarketer
    "Extending the Social Network"
    Always a good reminder to know that word of mouth works in just about any age group – even younger ones you’d assume rely social media only. A good look at how the 18-30 demo learns about new products. (link)
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