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Word of Mouth Geniuses of the Week

MarketingVox“Sampling (Instantly!) Boosts Awareness, Purchase Propensity"Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link) Gord Hotchkiss, MediaPost Search Insider"Questioning the Power of the Influencer"Always providing valuable insight…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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