Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something useful, not selling watering cans. (And it’s won Lowe’s some prestigious awards, including a Cannes Cyber Lion.)

According to Jay Baer, author of Youtility: Why Smart Marketing is about Help Not Hype, your marketing has to ask the question, “how can I help?”

In his presentation at SocialMedia.org’s Brands-Only Summit, he says that instead of looking for a quick sale, you have to try and make your customers’ lives a little bit easier. He explains that creating useful content like this is the key to building relationships and trust with your customers.

Jay also shares:

  • What your customers’ friends and family have to do with your Facebook content
  • Why Hilton helps out people who aren’t even staying with them
  • How to re-create old stories instead of telling new ones

Watch the video below:

"Youtility," presented by Jay Baer from SocialMedia.org on Vimeo.

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More