Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…
Tag Archives: help
Let your customers help
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Human Truth #1: We want to…
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Random acts of business kindness
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What have we become? Whether we’re looking at July’s cover of…
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Helping 1,000 people in one year to build a business
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…
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