Tag Archives: content

Keep your community obviously active

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” An active community will keep its members. But being obviously active will attract new ones. People stay in active communities because they do stuff that satisfies their original need for joining. And because they’re interacting with…

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Brands need to think like artists

This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to create something grand that people will like….

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Companies: Stop blogging like you’re Kim Kardashian

This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The best company blogs don’t know they’re company blogs. They hold their own when compared to the blogs of any type. They aren’t weighed down by the jargon and promotional language…

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9 glorious truths about creating great content

This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the marketer’s recipe for success. The challenge is…

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6 ways big brands are earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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Case Study: Costco

3:50 — Cale Johnson introduces Costco‘s Senior Director of Corporate Marketing, Robin Ross. 3:51 — Trick question: Have you seen the new Costco commercial? They don’t exist. Costco runs on a business model that is fueled on Word Of Mouth Marketing. 3:52 — We are getting a brief history of Costco. 5:53 — Why WOM?…

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John Moore: How to create buzzworthy topics

9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….

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3-Minute WOM Lesson: 3 types of content people love to share

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Different types of content work better at getting people talking. A few categories for you to explore: 1>…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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