Word of Mouth Marketing Training Classes

Learn Word of Mouth Marketing in Just One Day Master word of mouth, blogs, buzz, viral, and all those things that get people talking about you. How’s this for a revolutionary idea: a seminar that gives you an honest-to-goodness strategies and an action plan that you can put to work the very next day. The…

Read More Comments Off on Word of Mouth Marketing Training Classes

Win Free Stuff! Do Good Things! Godin, BlogWell, and SWOMFest

Lots of easy ways to feed your brain while supporting good causes:  Win Seth Godin’s new book: No bigger read this fall than Tribes: We Need You to Lead Us. Win one of ten free copies through the easiest contest you’ll ever see. BlogWell tickets for charity: Learn about one of the biggest WOM tools…

Read More Comments Off on Win Free Stuff! Do Good Things! Godin, BlogWell, and SWOMFest

Guest Genius of the Week: Lindsay Lebresco

On Thursday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Lindsay LebrescoPublic Relations Manager, Graco Graco has done amazing things with word of mouth, especially through corporate social media. The Graco Blog is…

Read More Comments Off on Guest Genius of the Week: Lindsay Lebresco

Word of Mouth Marketing Research: The Reviews Are In: We Trust People Like Us

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Read More Comments Off on Word of Mouth Marketing Research: The Reviews Are In: We Trust People Like Us

Seth Godin’s “Tribes”

Back in October of 2008, our contest winners were the first on their block to read Seth Godin’s book — Tribes: We Need You To Lead Us. If you haven’t read the already-classic book yet, you really should. About the book: You know about waiting in line at an Apple store, or the look on…

Read More 1 Comment

Word of Mouth Geniuses of the Week

David Armano, Logic + Emotion"Unconventional Marketing"One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link) Gary Vaynerchuk, gary Vay-ner-chuk"You Down with ROI? Yeah You Know Me"Gary’s fired up about word of…

Read More Comments Off on Word of Mouth Geniuses of the Week

#111: Create Effective Tell-A-Friend Emails

Increase the response rate when someone uses your tell a friend form: 1> Get it opened2> Write great copy3> Remove the creepiness 1> Get it opened Pay attention to the email’s "From" and "Subject" lines. These are what get your message opened. It should always be from the friend, not your company. Think about it……

Read More Comments Off on #111: Create Effective Tell-A-Friend Emails

Congratulations to the winners of the Guy Kawasaki book contest

The winners are: Adam Golomb, Ashley, Steve Harper, Holly Strassner, Tad Dunville, Gavin Baker, Lydia Sugarman, JP Holecka, Jeremy Pepper, and Raphi Salem Check out the next contest:  Win Seth Godin’s New Book: Tribes  Enter the Seth Godin contest here

Read More Comments Off on Congratulations to the winners of the Guy Kawasaki book contest
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More