Word of mouth marketing: Results in 60 days

Take the Word of Word of Mouth Marketing Crash Course. Everything you learn will be easy to execute, affordable, with measurable results in 60 days. Dive into the world of blogs, buzz, viral, and social media  Create specific strategies to engage consumers so much that they do your marketing for you  Learn the five steps…

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Word of Mouth Marketing Research: BtoB WOM Occurs Offline, But Spending Occurs Online

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Word of Mouth Geniuses of the Week

MarketingVox“Sampling (Instantly!) Boosts Awareness, Purchase Propensity"Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link) Gord Hotchkiss, MediaPost Search Insider"Questioning the Power of the Influencer"Always providing valuable insight…

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BlogWell, Oct. 28: Practical how-to advice on corporate social media

BlogWell: How Big Companies Use Social Media October 28, San Jose http://gaspedal.com/blogwell Unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Learn more about measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries and creating great…

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#110: Make Your Talkers Look Fantastic

Your fans will spread far more word of mouth if you make them look great. 1> Make them look important2> Make them look smart3> Make them look connected4> Make their status visible 1> Make them look important Create a VIP program with membership cards, a private web site, and special privileges. Offer something extra, like…

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Goodbye, Farewell, and Amen

From left to right: Madison Case, Annie Hauser, Katie Crain, Andy Sernovitz, Ari Olswanger, Evette Tan, and Brooke Randel “Look, I know how tough it is for you to say goodbye, so I’ll say it.  Maybe you’re right, maybe we will see each other again, but just in case we don’t, I want you to…

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Daniel Pink’s “Johnny Bunko”

We were blown away with Johnny Bunko by Daniel Pink. It is absolutely the best career advice we’ve ever seen. It should be required reading for every college freshman and career changer. Daniel was kind enough to send 10 autographed books our way, which we gave away to some lucky winners. The Adventures of Johnny…

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Help us raise a ton of cash for charity

We want to raise a TON of money for some deserving charities.  So we put a few Blogwell tickets up for auction on eBay. Check it out:http://www.gaspedal.com/blogwell/charity This week’s charity is the National Multiple Sclerosis Society.  Other auctions coming up will benefit Heifer international, AmeriCares, Dana-Farber Cancer Institute, The Jimmy Fund, and MusiCares Please bid…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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