How Movember raised over $100 million in 30 days with word of mouth marketing

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

One of our speakers is Movember’s Kory Klem. Kory will be talking about their amazing cause for men’s health and how this grassroots movement raised more than $100 million, got more than 800,000 participants, and did it all in just 30 days (with zero corporate sponsors). As a preview for his case study, we asked him for a few tips on how they made this happen. A few things we covered:

  • How giving more accessibility to your brand makes it easier for your fans and ambassadors spread your message.
  • Why although they’re raising money for a serious cause, it’s how much fun they have that helps them start conversations.
  • Kory’s favorite word of mouth story in which a Movember conversation ended up helping to save a life.
  • Plus! Why Kory says there’s no such thing as a bad moustache.

Listen to Kory’s interview:

Learn more and register for the Word of Mouth Crash Course: Cick here

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