Tag Archives: interview

Podcast: Jonah Berger on how to craft contagious content

There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. In fact, Jonah says it’s about much more than being the next YouTube…

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How Movember raised over $100 million in 30 days with word of mouth marketing

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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