Tag Archives: Kory Klem

Case Study: Movember

3:50 — Erin McDaniel introduces Movember‘s Digital Strategist, Kory Klem. 3:51 — Movember ~ Changing the Face of Men’s Health. 3:52– In 2003 3o Mo Bros sat around and wondered what happened to the mustache culture. 3:53– In 2004 that same group decided to create Movember, which would bring awareness to men’s health. That first year…

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How Movember raised over $100 million in 30 days with word of mouth marketing

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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