The New Topics Worksheet

All word of mouth starts with a topic of conversation -- a simple, portable, repeatable idea that gets people talking.

All word of mouth starts with a topic of conversation. If you don’t give people something to say, they won’t talk about you.

The good news is that finding great topics can be easy — the best ones are the simple, portable, and repeatable ideas right in front of you. (Hint: “They give you free ice cream while you wait!” is a lot better than “Acme Repair Service is committed to the highest quality standards.”)

This worksheet was designed to help you discover those golden topics by guiding you through a series of questions that uncover the most talkable assets of your brand.

It will help you focus on the key questions:

  • Would anyone tell a friend? (And if so, what would they say?)
  • Does the topic start conversations with your target audience?
  • How could you make it easier for your talkers to spread the message?

Download this free brainstorming guide to help you create a plan around new word of mouth topics for your brand. Print a bunch out and use them for each product or service you offer — the more you practice, the sooner you’ll discover the number of topics worth talking about can be endless.

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