We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing tells a story. But for you to tell a story people will talk about, you need to know what makes your company meaningful — how it makes a difference. She’s put out this worksheet to…
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Download: “The Difference Map” by Bernadette Jiwa
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9 Things to Share That Start Conversations
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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3 Must-Use Word of Mouth Marketing Tools
These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
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10 Ways to Turn Around Negative Word of Mouth
The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
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The New Topics Worksheet
All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
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The Word of Mouth Action Plan
Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.
