This presentation is from Marketingologist John Moore about the breakdown of “WOM-ology” and how to make your brand word of mouth-worthy. Sure, advertising will promote your product, and people may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love.
A few of the great concepts John explains:
- How to be unique and understand that, in order to gain a customer, you must first be willing to lose a customer
- How to be obvious and let your company’s personality do the advertising
- How to fix a wrong with sincere customer service
Check out John’s presentation: