3-Minute WOM Lesson: How Dreamfields earned love from fans and built a permission-based following — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.

Here, Jeff Rohrs from ExactTarget shares how Dreamfields — a unique pasta brand that won’t raise your blood sugar — found their top brand ambassadors and gave them the tools to spread the word. His big ideas:

1> Ask your fans for help
2> Empower your top talkers
3> Open up the conversation
4> See Jeff’s live presentation

1> Ask your fans for help

If your company is in need of new ideas, consider asking your fans. Before the times of Facebook and Twitter, Dreamfields began surveying their customers, asking them to give direct feedback about their experiences with the brand. As a result, Dreamfields was bombarded with incredible testimonials, new product ideas, and a great way to identify their biggest fans.

2> Empower your top talkers

Give your best talkers the tools to spread the word to others. Jeff talks about how Dreamfields reached out to over 40,000 doctors and nutritionists — some of their best talkers — and sent them pasta samples. The result was a 70 percent conversion rate to prospective customers and further requests for more samples to give to their friends, families, and patients.

3> Open up the conversation

Jeff talks about how Dreamfields evolved their one-way email conversation with their fans into a full-fledged social media campaign that now allows a productive two-way conversation. By including “share this” options, Dreamfields pushed their fans into other environments where they could participate in the discussion. When you take the conversation into the open, it makes it easier for new fans to get involved.

4> See Jeff’s live presentation from Word of Mouth Supergenius

Check out Jeff’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:


Tags: , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again