3-Minute WOM Lesson: How Domino’s engages in the nonstop online conversation about their brand — live from Word of Mouth Supergenius

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As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a look back at some of the amazing presentations from our last “How to be Great at Word of Mouth Marketing” conference in Chicago.

Here, Ramon De Leon of Domino’s shares how he’s making connections with his fans. His big ideas:

1> Focus on the conversations that matter
2> Put out social media fires with social media water
3> Always be prepared to share
4> See Ramon’s live presentation

1> Focus on the conversations that matter

As a local franchisee, the brand-related conversations that really matter to Ramon are taking place near his six Chicago-area locations. He uses tools like Monitter to search Twitter conversations within a specific geographical radius. While the overall brand image of Domino’s is important to Ramon, he can make the biggest impact for his business by focusing on the local discussions.

2> Put out social media fires with social media water

An advantage to being active in social media is that you can quickly turn around negative buzz about your company. When a customer tweeted to vent about Domino’s, Ramon quickly responded with a video apology that the customer saw and shared with the online community. The video has since been embedded some 87,000 times.

3> Always be prepared to share

Ramon is always ready to post and share everything and anything. When an order was made for 600 large pizzas, Ramon hired a live blogger to document how Domino’s went about placing the order and shared it with his customers. Always be on the lookout for things to share, because you never know when you’re going to have a chance to capture something great.

4> See Ramon’s live presentation from Word of Mouth Supergenius

Check out Ramon’s presentation from Word of Mouth Supergenius — and join us live in New York on July 20 to see a bunch of amazing marketers share case studies like this:


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