Tag Archives: Chicago

Food for thought: A business education in 20 courses

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Here’s a big statement to start your day: A dinner at Chicago’s Alinea restaurant should…

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WOM Tip #388: Go where people aren’t expecting to see you

Chips, candy, and soft drinks usually dominate vending machines. They fit the bill for the impulsive decisions you can make with a few dollars. But if you’re in Chicago, you might see something different popping up next to the junk food: Healthy vending machines. Farmer’s Fridge is a startup creating vending machines that dispense fresh…

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Video: How Humana builds fan relationships by focusing on their goals

For health insurance companies, it’s hard to start conversations with your fans when things like negative industry perceptions stand in the way. But Humana broke through this wall by making their social strategy all about their fans’ goals — and how their community can support them. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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Video: How Moen inspires word of mouth through influencer outreach

Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…

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3-Minute WOM Lesson: How Domino’s engages in the nonstop online conversation about their brand — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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3-Minute WOM Lesson: How Maker’s Mark is turning customers into lifelong brand ambassadors — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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What a fresh topic can do for an old brand

In 1973, at 1,450.58 ft. and 108 stories, Chicago’s Sears Tower was the tallest building in the world — an irresistible topic. But over time, topics fade and don’t create the same excitement they once did. The Sears Tower experienced this as other buildings around the world were constructed taller and as new attractions were…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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