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BlogWell Chicago, Jan. 22: Hear Corporate Blogging Success Stories

Eight brand new case studies on how big businesses do social media Come to BlogWell on January 22 in Chicago where you’ll hear eight case studies on how large corporations are successfully participating in social media – all for $200. BlogWell is the only conference where social media executives from large companies come together to…

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How to create word of mouth from a party invite

When Saul Colt of FreshBooks throws a party, he knows how to get people talking. Here’s an excerpt of the e-mail invite he sent us lucky folks at GasPedal (along with a few extra invites we’ll be giving out at our December 10 Word of Mouth Marketing Crash Course): If you were to ask FreshBooks…

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Free Teleconference: Guy Kawasaki & Andy Sernovitz — Nov 18, 5pm ET

Guy Kawasaki.  You know…the legendary entrepreneur, venture capitalist and irreverent pundit on "all things business."  Need I say more? Join us for a free call on Tuesday, Nov 18 at 5pm ET. I will be featured as a guest expert, along with Guy and: Pam Slim, author of Escape from Cubicle Nation, entrepreneur and veteran…

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Word of Mouth Geniuses of the Week

Jim Edwards, Brandweek"Sour Tweets Get Sweet Results"Jim highlights a small but growing trend of companies using Twitter as a platform for customer service. He notes that all the companies he interviewed started ‘tweeting’ to observe customer feedback, a great way to use social media to gauge word of mouth. (link) Graeme Newell, Rbr.com"Social Media Marketing…

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Word of Mouth Marketing Research: Massive Growth in Social Media for Word of Mouth

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Word of Mouth Geniuses of the Week

Drew McLellan, Drew’s Marketing Minute "The Headless Horseman Comes a Callin’ to Get You Texting!" Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting. (link) Andrea Learned, MarketingProfs Daily Fix "The New Conspicuous Consumer" Andrea…

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Word of Mouth Marketing Research: Companies to Start Spending More on WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!  

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Word of Mouth Geniuses of the Week

David Armano, Experience Matters"Coming Full Circle: Humanity is the New Technology"David talks about how the future seems to be bringing us back to the basics, where we are getting back to real and personal interaction, as enabled by technological advances. (link) Walter Carl, Word-of-Mouth Communication Study"Mapping the Social Networks of a Small Town"Walter discusses a…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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