This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…
Tag Archives: restaurant marketing
Word of Mouth Tip 114: Ask fans to help make your stuff better
Ask your fans for their input, advice, opinions, preferences, feedback, and ideas. Not only will you learn something, you’ll also make them feel important. When the brands we love ask for our help, we feel valued and we tell people about it. Potbelly is great at this — they’re always inviting fans to try new…
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How Noodles & Company created so much buzz around a new menu item
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Noodles & Company’s Nick Filler is part of our lineup, and he’s going…
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