Ask your fans for their input, advice, opinions, preferences, feedback, and ideas. Not only will you learn something, you’ll also make them feel important. When the brands we love ask for our help, we feel valued and we tell people about it. Potbelly is great at this — they’re always inviting fans to try new…
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Word of Mouth Tip 114: Ask fans to help make your stuff better
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Word of Mouth Tip #76: Make it easy for your fans to introduce you
People are really good at ignoring your ads and blowing off your cold calls. But when a fan makes the introduction, it’s a whole different experience. Instead of spending so much time trying to interrupt new customers, help existing ones do the talking. Give talkers lots of tools to introduce you to their friends. Supply…
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From the book: New word of mouth case study on Potbelly
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Potbelly…
